This time, Mozilla isn’t going just against Microsoft. This time, Mozilla needs to compete with Google, Apple, Microsoft and most likely Facebook as well. Its products need to be compelling and powerful enough to make an open platform the more attractive alternative to Google’s and Apple’s walled gardens. Mozilla can’t consider its mission a war against the world, but it is a massive undertaking that will include confrontation and challenge Mozilla to the core. It will require Mozilla to make much more efficient use of its resources than Apple and Google do, as it cannot match any of their budgets. Mozilla will have to be driven by its ideals and its talent. If it returns to its roots, it has every chance to succeed and we consumers should understand that Mozilla’s balancing forced are important to keep the industry and consumer interests in an open web in a healthy balance.

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